How tacit strategy rules became a graph—and how graph layouts became a source of new knowledge.
The research was motivated by the team’s fascination with the book Profit Patterns, an enduring resource for developing strategies across industries.
The cases and strategy suggestions in the book followed a structure, but the underlying knowledge had not been codified in an easily usable form and remained tacit.
Mapping strategic management knowledge to a graphVisually mining the graph through layout techniques
These ideas led to the first mapping of strategic management knowledge to a graph and the visual mining of that graph using layout techniques.
